Tuesday 4 June 2013

What is HubSpot?


Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about.
If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world.
The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far.  The other result is that the millions (yes, millions) of people who interact with us say things like, "I love your Webinars , Blog , Ebooks , Marketing Update Podcast , SlideShares , and Videos ... but what do you guys actually DO?"  Well, as a marketer, I'd rather have millions of people visiting my website and blog and not know exactly what we do than 1,000 people visiting my website and knowing exactly what we do.  But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?".

Welcome to the HubSpot API Documentation. HubSpot provides a variety of APIs for our customers, partners and development community. The documentation is complemented by our API Discussion Group which is free and open to the public.
If you are looking to create an app on HubSpot, there are a couple of options: internal apps, which are not public and internal to your organization and external apps, which are hosted by you, the developer but are listed and installable in the HubSpot App Marketplace.
To get started, have a look through the API methods in the pages listed below, or the marketplace docs if you're looking to create a public app for the HubSpot App Marketplace. You should also refer to our Authentication section for instructions on how to make API calls

HubSpot Marketing APIs

Want to integrate with HubSpot? HubSpot's Marketing APIs let you interface much of HubSpot's marketing data via simple API calls.

Apps and Marketplace

Wondering what goes into building a HubSpot app? It's easier than you think! Marketing apps build on the HubSpot platform can be accessed via the HubSpot Marketplace, available in the HubSpot UI.


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