Benefits to Consumers:
(1) Convenient— customers can shop 24 hours a day from anywhere without going to the store physically.
(2) Interactive & Immediate— consumers can interact with the seller's site to find the information, products,
or services they desire, then order or download them on the spot.
Benefits to Marketers:
(1) Customer Relationship Building— companies can interact with customers to learn more about their
needs and to build customer databases.
(2) Reduce Costs & Increase Efficiency— avoid the expense of maintaining a physical store, costs of rent,
insurance, and utilities. Digital catalogs cost less to produce than printing and mailing paper catalogs.
(3) Greater Flexibility— unlike a paper catalog whose products and prices are fixed until the next printing,
an online catalog can be adjusted daily or even hourly, adapting product availability, prices, and
promotions to match changing market conditions.
(4) Access to Global Markets— The Internet is a global medium, which allows buyers and sellers to click
from one country to another in seconds.
Four Ways to Conduct Online Marketing:
(1) Creating an Electronic Storefront— companies can buy space on a commercial online service or it can
open its own Web site. These sites are designed to engage consumers in an interaction that will move
them closer to a purchase or other marketing outcome.
(2) Placing Ads Online— companies can place online ads in three ways:
(a) classified ads in special sections of major commercial online services
(b) ads in certain Internet newsgroups set up for commercial purposes
(c) buy online ads that pop up while people are surfing the web. Such ads include banner ads, pop-up
windows, "tickers" (banners moving across screen), and "road-blocks" (full-screen ads that users
must go through to get to other screens they wish to view)
(3) Participating in Internet Forums, Newsgroups, or Web Communities— companies may participate in or
sponsor Internet forums, newsgroups, and bulletin boards that appeal to specific special interest groups
(4) Use Online E-mail or Webcasting— companies can send out customer newsletters, special product or
promotion offers based on customer buying histories. Webcasting or "push" programming delivers
information of interest to consumers' desktops.
Related Articles
Online marketing is a form of marketing that uses different forms
of internet marketing such as pay-per-click, search engine optimization
campaigns, email marketing campaigns and banner advertising. Many small
businesses advertise the traditional way, but are looking to expand and
explore online marketing. Online marketing is different from traditional
marketing because you have the potential to reach people globally.
Advertise On Google. Get 2000 INR Advertising Credit When You Sign-Up
www.Google.com/AdWordsLower Operation Cost
You can advertise more cheaply than you can with more traditional methods of advertising, such as television, full page ads in the newspaper and directories. For example, you can get a free listing in many online business directories. You can contact your customers more than you normally would and contact is more affordable than methods, like sending mail, printing brochures, and paying for postal costs. For example, an email message is more cost effective than sending thousands of direct mail pieces with savings in postage, paper and printing.Tracking Results
Another advantage of online marketing is that you can track the results of your advertising and that will be illustrated in detailed graphics that will give you traffic growth, leads and sales conversions from your marketing search campaigns. Using free traffic tracking analysis tools like Google Analytics can help you easily track how your advertising translates into traffic.Demographic Targeting
Online marketing also offers demographic platforms that help you to target and measure the response from different demographic regions. It allows you to target specific people or specific consumers that are likely to buy your product. You can ask prospects that come to your website to fill out a questionnaire that allows you to discover exactly who your customers are, their ages and their interests -- and all of that information will help you mold your services to suit your customers.Global Marketing
In a matter of months with aggressive SEO research you can secure millions of viewers and reach large targeted audiences. This can take your advertising message beyond the scope of your geography and offers the means and ease for people to buy from you around the globe. Your online marketing has the advantage of selling to customers 24 hours a day, 7 days a week, and from all over the country.
Internet marketing has over the past couple of years grown to
become one of the most popular techniques in the world of business
marketing. The Internet presents opportunities for both small scale and
large scale businesses to create awareness about their goods and
services. In order to understand why this strategy has grown in
popularity, one must first of all look at the advantages involved. Here
are just a few of the benefits of marketing through the Internet.
3 Benefits of Internet Marketing
One of the advantages of this form of marketing is that it is very cheap. Setting up an avenue for marketing online is considered cheap because most of the work done does not require full time commitment. It is also important to point out that most of the duties involved in online marketing can be outsourced and thus they allow better management of funds. There are even american options for outsourcing like a good Utah SEO firm if you can find what you need overseas, start here first with someone that can help you navigate.
The second advantage of using this form of marketing is that it has a very wide reach. Indeed a properly laid out strategy for online marketing has the potential of reaching thousands of people both nationally and internationally. The Internet is available in almost all parts of the world and this is why it is possible to reach a lot of people through this marketing strategy.
Another advantage of this form of marketing is that it takes a very short time to set up but can last for a very long period of time. This simply means that one can create an advertising message in as little as one hour but the message can be used for a period of over one year.
In Conclusion
The above mentioned points are just a few of the most significant advantages of Internet marketing. There are even more advantages depending on the details involved in the strategy chosen.
3 Benefits of Internet Marketing
One of the advantages of this form of marketing is that it is very cheap. Setting up an avenue for marketing online is considered cheap because most of the work done does not require full time commitment. It is also important to point out that most of the duties involved in online marketing can be outsourced and thus they allow better management of funds. There are even american options for outsourcing like a good Utah SEO firm if you can find what you need overseas, start here first with someone that can help you navigate.
The second advantage of using this form of marketing is that it has a very wide reach. Indeed a properly laid out strategy for online marketing has the potential of reaching thousands of people both nationally and internationally. The Internet is available in almost all parts of the world and this is why it is possible to reach a lot of people through this marketing strategy.
Another advantage of this form of marketing is that it takes a very short time to set up but can last for a very long period of time. This simply means that one can create an advertising message in as little as one hour but the message can be used for a period of over one year.
In Conclusion
The above mentioned points are just a few of the most significant advantages of Internet marketing. There are even more advantages depending on the details involved in the strategy chosen.
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