what seo is
Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.
what seo is not
SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM), and is not covered in this tutorial.
SEO is not ranking #1 for your company's name. If you're reading this tutorial, you probably already know that ranking for popular terms is darn near impossible, but specific terms, such as a company name, is a freebie. The search engines usually are smart enough to award you that rank by default (unless you are being penalized).
who uses seo
If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.
SEO Tutorial
SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.
This tutorial will teach you simple SEO techniques to improve visibility of your web pages for different search engines specially for Google, Yahoo and Bing.
Audience
This tutorial has been prepared for the beginners to help them understand simple but effective SEO characteristics. After completing this tutorial you will find yourself at a moderate level of expertise in using simple but effective SEO techniques from where you can take yourself to next levels.
Prerequisites
We assume you are aware of simple web technologies like HTML, XHTML, Style Sheet etc. If you already have developed any website then it is an added advantage and it will help you understand SEO concepts very easily.
1 - SEO Useful Resources
A collection of SEO Sites, Books and Articles is given at this page.
2 - SEO Tools
A list of great SEO tools available freely to help you to improve your website.
3 - HTML Tutorial
If you are willing to learn HTML to start developing webpages then you can start with.
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