Syllabus of SEO

Syllabus of SEO

Week First

Basics for SEO

What is Domain
What is SEO
Types of SEO Techniques
How Search Engine works

SEO Research & Analysis

Keyword Research and Analysis
Competitors Website Analysis
How to Choose Best Keywords
Tools available for Keyword Research

Week Second

Website Design SEO Guidelines

Content Research
Content Guidelines
Content Optimization
Design & Layout
XML Sitemap / URL List Sitemap

On-page Optimization

The Page Title
Meta Descriptions & Meta Keywords
Headings
Bold Text
Domain Names & Suggestions
Canonical Tag
Meta Tags
Images and Alt Text
Internal Link Building
The Sitemap
Server and Hosting Check
Robots Meta Tag
404 Error
Duplicate content

Off-page Optimization

Page Rank
Directory Submission
Social Bookmark Submission
Blog Submission
Articles
Links Exchange
Reciprocal Linking
Posting to Forums
Submission to Search Engine
RSS Feeds Submissions
Forum Link Building
Competitor Link Analysis

Week Three

Analytics

Google Analytics
Installing Google Analytics
How to Study Google Analytics
How Google Analytics can Help SEO
Webmaster Central & Bing/Yahoo
Website Analysis using various SEO Tools available

Week Four

SEO Tools

Keyword Density Analyzer Tools
Google Tools
Yahoo / Bing Tools
Rich Snippet Text Tools
Comparison Tools
Link Popularity Tools
Search Engines Tools
Site Tools

SEO Reporting

Google analysis
Tracking and Reporting